A couple of years ago, companies did not think about buying cryptocurrencies. Especially large investors and corporations. Someone was afraid to invest because of the unstable exchange rate. Others were simply not sure that the crypto market was ready.
But important changes have taken place lately. Bitcoin has increased its market capitalization, gained acceptance at the level of many states and businesses. Now it is called digital gold. By the way, it really wins the market away from precious metals: companies come to understand that BTC provides more protection against inflation compared to gold.
Who is buying bitcoin now? In addition to private investors, large firms have come here – some of them are listed on the stock exchange or manage hedge funds.
We have prepared an infographic for you. And also interesting stories about how bitcoin helped these companies increase their income and outperform competitors.
MicroStrategy : the path from total criticism to trust
MicroStrategy became the first public company to take the risk of investing in bitcoin. They transferred more than $5.8 billion of their capital into digital gold. The company owns a total of 75 229 BTC – and this is about 0 .7% of the world’s total bitcoin holdings.
MicroStrategy made huge profits on its investment simply because it was the first who entered the market.
Interestingly, CEO Michael Saylor was once a big opponent of digital currencies. But now he jokingly admits that he buys BTC every second for 768 dollars:
Sailor believes that cryptocurrencies are important for diversifying the capital of any large company. He is now a member of the Bitcoin Mining Council, a group dedicated to improving the sustainability of mining the first cryptocurrency.
Amid the price correction, MicroStrategy continues to actively buy bitcoins. Sailor explains that his company’s strategy is long-term investment, so they don’t care about temporary fluctuations.
Tesla: denounces bitcoin but buys anyway
Tesla’s decision to buy bitcoin caused a shock and drew a lot of attention to the cryptocurrency. In addition, such ideas were accompanied by conflicting tweets from Elon Musk.
Now on Tesla accounts 12 568 BTC of the company, which equals $2 in total, billion This is the second most profitable investment in bitcoin from a public company.
Last year Tesla sold 01% of their crypto assets. The reason, according to Musk, is simple – he wanted to test the liquidity of bitcoin as an alternative to cash.
At one time, Tesla accepted payments in BTC. But later they abandoned this idea, allegedly due to the impact of mining on the environment: