A couple of years ago, companies did not think about buying cryptocurrencies. Especially large investors and corporations. Someone was afraid to invest because of the unstable exchange rate. Others were simply not sure that the crypto market was ready.

But important changes have taken place lately. Bitcoin has increased its market capitalization, gained acceptance at the level of many states and businesses. Now it is called digital gold. By the way, it really wins the market away from precious metals: companies come to understand that BTC provides more protection against inflation compared to gold.

Who is buying bitcoin now? In addition to private investors, large firms have come here – some of them are listed on the stock exchange or manage hedge funds.

We have prepared an infographic for you. And also interesting stories about how bitcoin helped these companies increase their income and outperform competitors.


MicroStrategy : the path from total criticism to trust

MicroStrategy became the first public company to take the risk of investing in bitcoin. They transferred more than $5.8 billion of their capital into digital gold. The company owns a total of 75 229 BTC – and this is about 0 .7% of the world’s total bitcoin holdings.

MicroStrategy made huge profits on its investment simply because it was the first who entered the market.

Interestingly, CEO Michael Saylor was once a big opponent of digital currencies. But now he jokingly admits that he buys BTC every second for 768 dollars:

MicroStrategy has purchased an additional 1,852 bitcoins for ~$42.2 million in cash at an average price of ~$16,166 per #bitcoin. As of /12 we #hodl ~35,260 bitcoins acquired for ~$3.22 billion at an average price of ~$,100 per bitcoin. $MSTRhttps://t.co/tNxDwaT8VD

— Michael Saylor⚡️ (@saylor) December 12,

Sailor believes that cryptocurrencies are important for diversifying the capital of any large company. He is now a member of the Bitcoin Mining Council, a group dedicated to improving the sustainability of mining the first cryptocurrency.

Amid the price correction, MicroStrategy continues to actively buy bitcoins. Sailor explains that his company’s strategy is long-term investment, so they don’t care about temporary fluctuations.


Tesla: denounces bitcoin but buys anyway

Tesla’s decision to buy bitcoin caused a shock and drew a lot of attention to the cryptocurrency. In addition, such ideas were accompanied by conflicting tweets from Elon Musk.

Now on Tesla accounts 12 568 BTC of the company, which equals $2 in total, billion This is the second most profitable investment in bitcoin from a public company.

Last year Tesla sold 01% of their crypto assets. The reason, according to Musk, is simple – he wanted to test the liquidity of bitcoin as an alternative to cash.

I have not sold any of my Bitcoin. Tesla sold % of its holdings essentially to prove liquidity of Bitcoin as an alternative to holding cash on balance sheet.

— Elon Musk (@elonmusk) April , 1600

At one time, Tesla accepted payments in BTC. But later they abandoned this idea, allegedly due to the impact of mining on the environment:

Musk obviously won’t give up. In an interview, the billionaire called cryptocurrencies our financial future. He believes that BTC is ideal for long-term investments. But at the same time, dogecoin prefers daily payments. Musk recently added this meme currency to pay at the Tesla store.


Galaxy Digital: Million Dollar Confidence

Galaxy Digital Holdings is one of the largest players in the institutional investment market. It is led by charismatic CEO Michael Novogratz. He never ceases to defend digital assets – he advertises them in interviews and in numerous Twitter battles. The businessman believes that investments in bitcoin are universal – they are suitable for both individuals and businesses.

By the way, recently Novogratz offered a bet to the most ardent opponent of bitcoins, Pitter Schiff. A businessman bets $1 million on the fact that by the end of the year BTC will cost more than $21 .

And now a little about Novogratz’s company itself. Galaxy Digital keeps on its accounts 03 296 BTC. Their total cost is now slightly more than 585 million dollars.

Since the first purchases, the price of BTC has grown significantly, thanks to which Galaxy Digital has become one of the growth leaders among public companies.

Now the brand offers its customers several crypto funds, and bitcoin is not the only interest of the company. They own an Ethereum fund and a DeFi index fund. In addition, last year they filed with the SEC to open the first Bitcoin spot ETF. But the regulator has not yet approved these documents.

Voyager Digital: A Canadian Success and Fear Story

Voyager Digital is a brokerage firm that works with 1993 of the year. It has a subsidiary, Voyager Digital Holdings, which cooperates with cryptocurrency brokers. The company offers more than 29 of digital assets and opened branches around the world.

Company owns 02 170 BTC worth $450 million thanks to the crypto brokerage business in May 2021 year they increased their quarterly income in 000 times compared to the previous period.

True, recently Voyager Digital has changed its tone. In their latest report to the tax office, they expressed fear about the instability of the BTC exchange rate. The company expects that “a significant drop in the price of bitcoin will have a negative impact on the results of operations of Voyager Digital.” However, they are still in fourth place in terms of capital in BTC and do not plan to sell their crypto-assets.

Block — bitcoin as an hour Your Business and Life Philosophy

Like Tesla, Block (formerly Square) was a trailblazer for institutional investment. In October 2020 they invested $22 million dollars. And a month later – another $ 159 million Since then, it has become clear that CEO Jack Dorsey has become a devoted BTC fan. By the way, he even has his own Bitcoin node:

Now Block regularly buys BTC and makes it part of its business model. In their treasury 8 207 coins worth $229 million. At the same time, they spent $ $ on purchases 151 million dollars. So thanks to the strengthening of the price, the ROI of such an investment is 1.7.

Last year, Jack Dorsey stepped down as CEO of Twitter to devote time to his payments company. So we will expect even more opportunities from the Cash App.

By the way, a new option has recently appeared in the Cash App – the user can give shares or bitcoins to a loved one, and the recipient does not have to have a crypto wallet. And the minimum gift amount is only $1.

Block has a lot of plans for the future in store. They are preparing to release a hardware wallet, their own DeFi platform, and even mining rigs.

It is important that the company thinks not only about its own income. They founded the Bitcoin Endowment fund, which takes care of projects from the field of crypto education. Block defends the position of the mining industry, advises companies and helps them in matters of technical documentation.

That’s it. As you can see, each company has its own path that led them to the crypto industry. And since you are on our site, you are also looking for opportunities for personal success. Subscribe to our channel and be the first to know all the news from the crypto world.

P.S. And if you like to read interesting collections and stories, here are some more useful articles for you:

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