- Velas became the title sponsor of the Ferrari Esports Series
Ferrari is actively interested in the Web3 universe and blockchain technology
The auto concern entered into a partnership with Velas Network
Ferrari NFT Collection Coming March
Ferrari has recently reported its financial turnover and profit for the fourth quarter of last year. The conference was attended by the CEO of the company, Benedetto Vigna, who spoke about the interest in the world of blockchain, the universe of Web3 and NFT. The CEO also announced cooperation with Velas.
Further development of the world famous brand lies along the path of Web3. The concern is interested in the possibilities of blockchain and NFT, so it plans to develop in these areas. In pursuit of technology leadership, Ferrari is partnering with Wales-based Amazon Web Services. . Most brands are already taking advantage of these opportunities, especially NFTs. And Ferrari plans to catch up with its competitors in this.
The Prancing Horse made its first steps in cryptocurrencies in 2021 year. Especially for brand fans, the company, together with Velas Network AG, has developed a collection of non-fungible tokens. It will be possible to buy the first NFTs in March. The release will begin at the same time as the start of the Formula 1 racing season.
Mattia Binotto, Scuderia Ferrari Racing Team Principal, noted that Velas products are characterized by innovation and performance. The partnership was not limited to issuing tokens. Velas also sponsored the Ferrari Esports Series and the F1 team.