Cooperation will help find new monetization opportunities for artists and provide a fresh experience for music lovers.

Binance has partnered with the 64th GRAMMY Awards to provide Web3 solutions for events throughout the year, a spokesman said. Binance.

According to Recording Academy President Panos A. Panay, the purpose of the collaboration is to explore new monetization opportunities for artists, as well as provide a new experience for music lovers.

In turn, Binance co-founder Yi He said that cooperation with the award will bring the experience of applying blockchain and Web3 technologies to the entertainment industry. Details of the agreement will be announced at a later date.

“The Grammy Awards will mark the beginning of our collaboration with the Recording Academy, which will allow bring a new blockchain experience and all the wonderful features of Web3 technology to the entertainment industry,” said Yi He.

64-I Grammy Awards will be held in Las Vegas on April 3 of the year and will be broadcast live by CBS and Paramount+.

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