Meta хочет отслеживать эмоции в метавселенной: чем это грозит

  • Meta is testing patents for tracking emotions and facial expressions

    They allow you to better understand the user’s attitude to advertising

  • Experts are concerned that such technologies blur the lines of privacy

The new patents owned by Facebook Meta Platforms have given us a bleak look at our future. They suggest that the Horizon Worlds metaverse will be able to respond to users’ facial expressions and other biological processes. As well as collect this data and tag users. And the goal here is clear – to make advertising more effective.

What is the Metaverse? We explain in 8 minutes