Company’s logo will be placed at the stadiums during the World Cup-2022, and users of the trading platform will also have the opportunity to attend matches and win official merchandise.
Crypto exchange Crypto.com will sponsor the next World Cup, the final part of which will be held from 21 November to December 2022 in Qatar. FIFA announced that the logo of the marketplace will appear in the stadiums that will host football matches, as well as outside them. Users of the service will have the opportunity to attend tournament matches and win official merchandise.
Crypto.com actively promotes its brand in the sports world. Late last year, the Staples Center in Los Angeles was renamed the Crypto.com Arena. To do this, the crypto project entered into a 20-year agreement with the company AEG, which owns the stadium.
The stadium plays such world-famous clubs as basketball “Los Angeles Clippers” and “Los Angeles Lakers”, as well as hockey “Los Angeles Kings”. This is the only arena in the National Basketball League that is home to two teams.
This summer, the Crypto.com platform signed a partnership agreement with the UFC mixed martial arts promotion. According to CNBC sources, the site will pay the UFC $175 million over 10 years. As part of the agreement, the Crypto.com logo will be placed on items of combat equipment, including the athletes’ clothing they wear in tournaments, as well as staff clothing.
Also at the end of June, Crypto.com entered into a partnership agreement with the Formula-1 racing series, the deal amounted to $100 million. The platform received special advertising slots on the championship tracks.
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